RJ's SQL Server and MySQL Notes

Notes on SQL Server and MySQL

There’s a dark side to everything.

Posted by rjssqlservernotes on February 19, 2013

The Big Data menace continues to grow as reported by Ryan Gallagher of The Guardian: “A multinational security firm has secretly developed software capable of tracking people’s movements and predicting future behaviour by mining data from social networking websites.”  Raytheon’s system named RIOT is fed from individuals’ voluntary posts to social media sites; during a demonstration Raytheon  was able to identify their “example target. With information gathered from social networks, Riot quickly reveals Nick frequently visits Washington Nationals Park, where on one occasion he snapped a photograph of himself posing with a blonde haired woman. We know where Nick’s going, we know what Nick looks like now we want to try to predict where he may be in the future.”

An amazing, if not Orwellian, example of the use of predictive analytics.

From my soapbox:

Everything you share online on any website may be used against you.

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