RJ's SQL Server and MySQL Notes

Notes on SQL Server and MySQL

Big Data: Promise and Menace

Posted by rjssqlservernotes on January 30, 2013

I recently read that big data is “a solution looking for a problem” (Gartner). I’ve also read that many companies are monetizing their Big Data: “An overwhelming majority of companies (73 percent) have already leveraged data to increase revenue. Of those companies that have already increased revenue, 57 percent used data to increase an existing revenue stream.” (Global Survey: Is Big Data Producing Big Returns?) Certainly, the Big Data excitement is building as evidenced by the following chart:

bigdata_mentions_graphic2

As a DBA I see Big Data as a new opportunity. There appears to be real work to be done with Big Data in the medical, pharmacology, and other scientific fields as well as with customer-facing enterprises: new discoveries and services await – that is the promise. Unfortunately, Big Data is also invading our privacy providing data aggregators, data vendors, and the government with alarming details of our lives stripping us of the last remnants of privacy – this is the menace. For example, I can use Big Data predictive analytics to forecast the movement of the equity markets, recommend products you are likely to purchase, or recommend a new favorite movie.  On the other hand as the links below demonstrate Big Data provides the tools for privacy invasion at a scale never before seen:
 
Public Data and the Derivation of Social Security Numbers
Rethinking Privacy in an Era of Big Data
Big data collection collides with privacy concerns, analysts say
Microsoft’s Charney warns of big data privacy, security challenges
Privacy in the Age of Big Data
Big Data Brings Big Privacy Concerns
How “Big Data” Can Predict Your Divorce

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